The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993. The company's premier annual event, Electric Daisy Carnival Las Vegas, is the world's largest dance music festival and attracts more than 525,000 fans over three days. The quality of the experience is the company's top priority.įor over 28 years, Insomniac has produced more than 2,000 festivals, concerts and club nights for nearly seven million attendees across the globe. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next-generation special effects, these events captivate the senses and inspire a unique level of fan interaction.
Insomniac produces some of the most innovative, immersive music festivals and events in the world. In April 2021, Tao Group Hospitality acquired Hakkasan Group, which brought OMNIA San Diego into Tao Group Hospitality's portfolio of entertainment, dining and nightlife venues.įor more information, follow NOVA SD on Twitter, Facebook, and Instagram. With its new acquisition of NOVA SD, Insomniac continues its endeavors to bring high caliber dance music experiences to new locations both domestically and internationally. Exceptional venues like Los Angeles' Exchange LA and Academy LA, Orange County's TIME Nightclub, Miami's Club Space, Washington, D.C.'s Soundcheck and Echostage, and Orlando's Vanguard also fall into Insomniac's vast network of nightclub partnerships and acquisitions.
As the eighth nightclub venue to join Insomniac's current portfolio, NOVA SD opens with an expert team behind it's operation.
No stranger to the region, Insomniac has hosted many daytime and nighttime events throughout San Diego over the years. More than 20,000 fans attended Insomniac's first multi-day music festival in the San Diego area. This past November welcomed two days of genre-blending sounds at Audiotistic San Diego, held at the festival grounds at North Island Credit Union Amphitheater. Insomniac's acquisition and grand opening of NOVA SD comes on the heels of its recent music festival expansion into the region. Tickets for all scheduled events are on sale today at Additional NOVA SD shows will be announced in the coming weeks. The current schedule of NOVA SD events include: NOVA SD will continue to transform San Diego's nightlife scene each weekend, with an expansive lineup of events scheduled throughout March. Saturday, February 26 will continue the grand opening weekend with six-time GRAMMY Award nominee deadmau5. The grand opening of NOVA SD is set for Friday, February 25 with the producer behind the album of the same NOVA name, which peaked at number one on the dance/electronic album charts, RL Grime. "We are excited to finally be able to come here and have a home in Downtown San Diego's Gaslamp Quarter." "We're so thankful to the thousands of music lovers that have traveled from the San Diego area to our festivals around the country for nearly 3 decades." says Pasquale Rotella, Founder and CEO of Insomniac. With more room to dance, the audience experience will be enhanced with the same music-first focus of Insomniac's other iconic venues, including Club Space in Miami, Echostage in Washington, D.C., Academy LA in Hollywood, and more. NOVA SD will feature an expanded main room dance floor to go along with plenty of additions to the existing state-of-the-art production elements. The 22,000-square-foot indoor and outdoor space will open its doors this February to showcase a world-class dance music experience. After hosting many events over the years in San Diego, Insomniac continues its move into the market with a clear vision to expand the nightlife offerings of Downtown San Diego's Gaslamp Quarter.
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