Hear was launched as a record label in 2007 as a joint venture between Starbucks and Concord Music, signing artists like Paul McCartney and James Taylor.
Starbucks once harbored hopes of being a music industry leader itself, having purchased Hear Music, a music retailer, in 1999 and stocking CDs. Starbucks also began app partnerships with Lyft and the New York Times last year. By 2013, the company’s mobile transaction revenues exceeded $1 billion.
In the mobile technology market, it was a relatively early adopter of mobile rewards programs, with the Starbucks Card Mobile – a precursor to the current app – launching in 2009 at 16 locations. From cloud-connected coffee machines to a vibrant social media presence, the company has made tech innovation a central part of its strategy. The move is the latest in Starbucks’ quest to improve through technology. “We are merging the physical and digital, providing new access points for Spotify as they continue to grow globally.” “Music has played a pivotal role in our stores for over 40 years and we have been at the forefront of how to integrate it into a retail environment,” said Starbucks CEO Howard Schultz in a statement.
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